Kim Kardashian Is “Keeping Up” With Bitcoin

3 min read

For better or worse, reality television star and socialite Kim Kardashian knows how to make headlines. However, her exploits are usually confined to entertainment magazines and gossip columns – or at least they used to be.

Believe it or not, these days, the Keeping Up with the Kardashians mainstay is even making news in the crypto world. On July 29th, the starlet accepted her very first bitcoin. This means that at least a very small portion of Mrs. Kanye West’s estimated $350 million net worth is now made up of cryptocurrency.

Kardashian accepted the world’s most popular digital currency at the First Annual “If Only’ Texas Hold’Em Charity Poker Tournament” from cryptocurrency enthusiast and Bloq co-founder Matthew Roszak. Roszak is no stranger to introducing high profile figures to cryptocurrencies.  In fact, he gave both business magnate Richard Branson and former US President Bill Clinton their very first bitcoins.

“We Moved onto Bitcoin”

However, despite both being household names, neither Clinton nor Branson have the kind of social media following Kardashian enjoys –which is noteworthy –as the reality queen decided to share her Bitcoin experience with her roughly 114 million Instagram followers. In a recent post, Kardashian wrote, “We moved onto bitcoin.” The post was accompanied by two photos of what appeared to be physical bitcoins.

The incident comes after Roszak mentioned the Kardashians by name at a recent technology conference in San Francisco. At the event, he presented in the image of a fictional KardashianCoin digital currency, while suggesting the famous family could tokenize and create their own economy.  In the Bloq co-founders own words, “ Every brand, every artist, every tribe, can tokenize their economy.”

As longtime members of the crypto scene may recall, this isn’t the first time someone’s suggested a Kardashian-themed altcoin. In 2014, there were talks of a company creating an altcoin known as Kim Coindashian.  Kardashian herself had no affiliation with the project.

If Kim K. or any of the Kardashian clan does decide to launch their own altcoin, it will, no doubt, generate a ton of mainstream buzz. It would also likely introduce cryptocurrency to a new (and possibly very large) audience.

Kim Kardashian is not the only celebrity into cryptocurrency

Kardashian’s former pal and fellow socialite Paris Hilton already dabbled in digital currency, when she endorsed the controversial Lydian token – though she would later distance herself from the altcoin.

Even Kim Kardashian’s husband, rapper Kanye West, became a crypto newsmaker. Last April, West tweeted the word “decentralize,” which was thought to be a shout out to cryptocurrency and/or blockchain technology.  While the 21-time Grammy winner’s tweet was ambiguous, it certainly had folks talking.

Kim Kardashian may be the latest big-name celebrity to talk about cryptocurrency, but she almost certainly won’t be the last.

While E! probably won’t be releasing the Kardashian spinoff “Kim and Khloe Go Bitcoin Mining” anytime soon,  the growing number of celebs interested in cryptocurrency demonstrates that digital currency is inching ever closer to the mainstream.