Bringing Privacy to Social Media – Blockchain in Action


Estimated reading time: 3 minutes, 20 seconds

For better or worse, social media outlets like Facebook and Twitter are becoming a big part of the human experience. In fact, studies show that the average teenager spends around 9 hours a day on social networking sites. Given their popularity among this young demographic, it’s fair to conclude that these types of social platforms aren’t going anywhere anytime soon.

However, in the wake of Facebook’s data mining scandal, privacy has become a major concern for many social media users.

Privacy on Social Media

At present, social media sites have the right to access user’s content as part of the Terms of Service. This means that account holders don’t have complete control over who see’s what they post. Moreover, being able to access their user’s info allows these sites to better target their ad campaigns in an effort to get folks to spend their hard earned money.

Fortunately, blockchain technology is helping to address the issue of privacy on social media. Blockchain’s decentralized nature alleviates the need for a central server. As Crypto Potato author Pini Raviv explains,

“By getting rid of the central server, there is no single entity that can enforce such monitoring and controls over user-generated content.”


Offering users an opportunity to have control over who sees their content is one of the principles the blockchain-based social media platform Obsidian was founded on. Obsidian is a blockchain based on a cryptocurrency known as STRAT coin (by Stratis) – which is essentially the power supply behind the platform. It is an evolving platform which offers users secure and private communication through the use of their Obsidian Secure Messenger (OSM).

According to Obsidian CEO Peter McClory,

“The main difference between our messenger client and others is that our system is completely decentralized. This offers several advantages in terms of user control, chief of which being that content will not be used for analytics and advertising.”


Another blockchain-based social network that puts an emphasis on privacy is Sociall (formerly known as Nexus). This platform allows users to perform a variety of functions, such as posting information, conducting transactions, and even sending private messages. These messages would only be shared between both the sender and the recipient without anyone (even Sociall) being able to access their contents.

Sociall even states on their website; they believe that privacy is fundamental human right. They also provide the following bullet points that explain how their platform supports said right.

  • You own all of your content and personal information. It is not ours.

  • Search engines will never be allowed to index your profile.

  • All feeds are chronologically ordered. We do not manipulate or change the order of your content.

  • We do not share your personal information with anyone.

  • Anything that you delete from Sociall is deleted permanently. We do not store copies.

  • We do not use facial recognition technology.

  • No snooping or surveillance on your activities or data.

This relatively new social network functions through the use of its own cryptocurrency called SCL – a token on the Ethereum blockchain.

As Forbes Writer Steve Olenski puts it,

“Information sent and received, as well as all data stored on the site and all transactions within the platform, would be completely private, creating a veritable haven for consumers burned by the world of social media.”

Now that blockchain technology has entered the social media landscape, folks who want more say in who can see their information now have some interesting options.

By now, many people have heard of blockchain technology. However, they may not be fully aware of all the ways this new tech is, or soon will be, changing the world around us.

In our series, Blockchain In Action, we take a look at some real-world uses for this digitized and decentralized public ledger. We discover how it can potentially help various industries become more profitable, increase efficiency, and, perhaps most importantly, make our everyday lives easier.

For more awesome articles by Jacques Martin, check ’em out here!