ICO or NO – What is an ICO?

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Estimated reading time: 2 minutes, 7 seconds

Keep hearing about ICOs, but not sure what they are or how to participate? Jeremy provides some answers to your questions in the first video in our new series ICO or NO – What is an ICO?

Our series, “ICO or NO?” gives you the straight facts on what we know about projects and the token sales used to fund them.

So at this point, most of you are probably asking what is an ICO??? Don’t worry! By the end of this video you’ll know what an ICO is, their purpose, and how you can participate.

We’ll also be coming out with some more videos highlighting upcoming ICOs, so be sure to check back to learn about some of these awesome cryptocurrency projects.

What is an ICO?

An ICO works exactly like crowdfunding, but these organizations accept cash or cryptocurrencies with established values for tokens that could be worth money in the future.

Crowdfunding allows people to donate to different projects they want to see completed. However, if the project has success, the original donors who put up the original funding don’t see benefit off of their investment.

Now, you may know that instead of buying stock in cryptocurrency, you buy tokens or coins. When a company using blockchain technology first goes public, they hold an Initial Coin Offering, aka ICO, which gives the public a first opportunity to buy those tokens.

So far 2017 has been the year of the ICO. It’s one of the hottest things happening in the blockchain community right now, but many people are still in the dark about them.

Not everyone conducting an ICO always has the best of intentions. Some people see launching their own ICO as an opportunity to take your money and run. Because the process is fairly new and unregulated, it’s important to do your own research so you know exactly who and what you’re investing in.

So now hopefully you’ve learned all about ICOs. Be sure to subscribe below so you’ll get a heads up about any new videos. If you have any comments or there is an ICO you want reviewed, leave a comment below! Thanks for tuning in, see you next time!


ICO or NO covers some of the hottest tokens sales from the coolest projects! Jeremy, though his patented Four Question System*, dissects each project to help you better understand the token sale! Check out more of our ICO or NO episodes here, and subscribe to our YouTube channel for future ones!

*Patent Maybe Pending

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